Open Restaurant: Открытый ресторанигры
- 1 Open Restaurant: Открытый ресторанигры
- 1.1 Open Restaurant: Открытый ресторанигры
- 1.2 Over 50,000 restaurants are on OpenTable
- 1.3 OpenTable’s restaurant reservation software will work for you
- 1.4 Open Restaurant Future
- 1.5 Grand Opening Ideas for Your Restaurant
- 1.6 Create a Grand Opening Plan Early
- 1.7 Host a Soft Opening
- 1.8 Offer Grand Opening Promotions
- 1.9 Become Involved with Community Events
- 1.10 Spread the Word with Grand Opening Advertisement
- 1.11 7 Restaurant Grand Opening Ideas That Actually Work
- 1.12 Plan Way Ahead
- 1.13 The Chipotle Example
- 1.14 7 Restaurant Grand Opening Ideas That Work
Open Restaurant: Открытый ресторанигры
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Open Restaurant Future
Open Restaurant Future comes on Windows Store. Download and play this amazing game!
- Версия: PC
- Обновлено: 2019-03-11 07:29:06 UTC
- Максимум: Бесплатно
- Минимум: Бесплатно
- Платформы:Windows Phone (593) Windows (593)
- Скидки: 0
- Видео: 0
- Отзывы: 0
- Загрузок: 2,946 i
- Категория:Windows Игры › Экшен и приключения
- Версия: PC
- Размер: 5.45Mb
- Операционные системы: Xbox One, Windows 10 version 10240.0 or higher
- Поддерживаемые языки: English
- Дата выпуска: 2019-03-08 07:28:33 UTC
- Возрастные ограничения: Для всех возрастных групп 4+
- MS Store Рейтинг:
- E-mail:Сообщить о проблеме
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Grand Opening Ideas for Your Restaurant
A grand opening is a great marketing strategy to create buzz in the local community before you open a new restaurant. This event will serve as your first chance to invite customers into your establishment, showcase your menu offerings, and start building the relationships necessary for repeat business. However, it can be difficult to come up with grand opening ideas to help your business stand out. Follow the tips and advice below to find out how to plan a grand opening and get the most out of your establishment’s big day.
Create a Grand Opening Plan Early
Before your restaurant grand opening, you will want to be sure you have a proper grand opening plan in place for that day. Being prepared ahead of time allows you to focus, create unique launch party ideas, and enjoy the big day when it arrives.
Here are a few areas to focus on when you begin planning your grand opening:
- Pick a day for your event: When choosing a day, be aware of upcoming events in the area to avoid competing for customers. Create a timeline of the soft opening events leading up to your grand opening day.
- Select a time frame: How long will you host a grand opening? Decide if you want a breakfast, lunch, or dinner crowd and for how many hours you’re prepared to stay open.
- Recruit volunteers or hire employees: Give yourself enough time to find and train employees for the grand opening. Or, gather volunteers willing to help out.
- Select entertainment: Decide if you want to offer entertainment for the grand opening event, and book talent early. This could include bands, DJ’s, comedians, clowns for the children, or a local celebrity or sports mascot.
- Set a budget: Create a budget early in the planning process to avoid overspending on an extravagant affair. Most restaurants will allocate 20% of the first year’s marketing budget towards the event. Be sure to set funds aside for:
- Soft Opening and Grand Opening Invitations
- Grand Opening Advertisement
- Grand Opening Party Supplies and Decorations
- Grand Opening Giveaways and Prizes
- Decide on a style of service: Begin working on your menu for the big day. Will you offer a full or limited menu, sample platters, or an altered service such as buffet-style?
Host a Soft Opening
Before your official restaurant opening, host a “soft opening” for a limited number of guests to test the staff, the flow, and the atmosphere of your establishment. This gives you and your staff a chance to iron out any kinks before you open your doors to the public. You may even want to host various soft opening events, tailored to a specific group of people, such as:
- Friends and Family: This is a free event for trusted people who understand that they are participating in a test run and have agreed not to share details publicly.
- Vendors: This is a way to thank those who helped you get your restaurant running and give them a chance to see the final product of their work.
- Local Business Owners: People who work in the neighborhood around your restaurant can become your best customers if given a chance to become familiar with and feel connected to your business.
- Influencers: Host an event for your local influencers, including politicians, police chiefs, journalists, and bloggers to help the word-of-mouth spread about your location just before the grand opening.
Use these events as an opportunity to get helpful feedback from friendly faces before opening to the public. Sending Google surveys or collecting feedback forms after each event is a great way to get a variety of perspectives.
Allow enough time between the soft opening events and grand opening to potentially rework your menu, service style, or atmosphere. Waiting too long, however, could cause community excitement to die down and potential customers to forget or lose interest.
Offer Grand Opening Promotions
It’s important to offer your grand opening attendees something that they’ll want badly enough to come to your event. On your grand opening menu, be sure to offer a taste of your signature dishes that best summarizes your restaurant’s offerings, while staying on-brand in order to give guests a clear understanding of what they can expect when you open.
When deciding how to encourage patrons to come to your grand opening and keep them coming back to your restaurant, ask yourself the following questions:
- What grand opening specials will you offer to customers? You might offer free samples of your specialty dishes or
- What will you do to encourage repeat business from patrons attending your grand opening? Considering offering loyalty cards, buy-one-get-one deals, and coupons for free products on the next visit
- How will you ensure you’re encouraging your target market to come to your restaurant? Try boosting your internet presence and community advertisement.
Become Involved with Community Events
Before your official opening, start building the hype around your restaurant by getting involved with local events and going where your potential customers go. Give the public a taste of your culinary or confectionary creations by setting up a stand at local farmers markets or neighborhood events to establish your business as part of the community.
Hand out samples and inform customers of your upcoming grand opening. This is a great opportunity to also pass around menus and invitations to your opening events and get customers excited for other menu items. Giving them a taste of your signature dishes will entice them to try more when you release the full menu on opening day.
Partner with a Local Charity
When trying to spread the word about your business through local events, consider partnering with a well-known charity. By providing charitable donations, not only will it help debut your restaurant, but it will also show that you are passionate about a cause that may be close to your customers’ hearts.
Offer to donate a portion or all of the proceeds of a soft opening event or grand opening day to the charity. It gives your event a personal touch and benefits those in need. Customers will love seeing a business getting involved for a cause.
Spread the Word with Grand Opening Advertisement
There are several savvy ways to promote your business’s grand opening. From social media to printed flyers, here are a few restaurant marketing tips you can use to hit your target customers when advertising your restaurant grand opening event.
1. Use Social Media
Social media is a budget-friendly way to quickly spread the news about your event. Incorporate the following tips into your social media strategy to create interest before your grand opening:
- Offer deals and contests exclusively for followers
- Give out free perks for followers before your grand opening
- Incorporate hashtags into your posts to make it easy for patrons to find you
- Team up with community-wide forums or groups
- Create Facebook events to have potential customers RSVP online
- Post pictures of your new space, menu items, and employees to drum up excitement
- Post regularly to keep your audience interested and interacting with your page
2. Hand Out Flyers
Depending on your target market, creating printed invitations, flyers, and postcards may be a more effective approach. Flyers can be handed out at community events and placed in neighborhood libraries, visitors centers, or pinned on community boards in local cafes. Another option is to have your grand opening flyer included in the local newspaper.
Offer a discount or free perks like a complimentary drink or dessert with a meal on your flyers to encourage patrons to check out the restaurant. Drawing customers in to your grand opening with a free pastry or appetizer can lead to repeat business once your restaurant officially opens.
Here’s what should be included on your flyers and postcards:
- Your business’s name and logo
- Any discount or free item coupons
- Personalized message to invite customers
- Date and location
- Images of the restaurant or your specialty dishes
- Social media links
- Phone number, especially if reservations are recommended
3. Place Grand Opening Signs Around Your Restaurant
Sidewalk signs and banners are a great way to let passersby know of the grand opening. Keep a grand opening sign outside your location space prior to the event to advertise the date and the deals that will be available to customers. After the opening, wooden signs and letter boards can continue to be used to advertise deals and new menu or seasonal items.
4. Create a Google My Business Listing
Boost your internet presence by creating a Google My Business profile. By using a Gmail account and a picture of your location, you can put together a free listing of your restaurant that will appear on the search page when someone looks up the name of your establishment.
This listing will show your potential customers where to locate you, your business hours, your restaurant’s phone number, and any photos you would like to add. You can even advertise your grand opening by adding an event post to your Google My Business listing, which can help bring customers in for your big day.
5. Contact Local Media Outlets
Reach out to local newspapers and television stations to check if they would be interested in covering your grand opening. The free publicity could attract a crowd of customers who may not have heard about your event.
When inviting local media to come to your restaurant, put together a media kit including your restaurant’s menu, business hours, business card, and any additional information that may be important for them to know. If you are able, designate an employee on staff to serve as the face of your business and handle all professional communications and public relations matters.
The success of your grand opening can make a name for your restaurant early and continue to build your reputation in the community. Your unique grand opening ideas will help reach new customers who will spread the news to their friends and create repeat business. Showing loyalty to your guests and patrons from the beginning can benefit your business for years to come.
How to Write a Menu Describing Your Food
When it comes to writing a menu, word choice is very important. The words you use to describe food on your menu could entice customers and increase sales if you choose them well, but they could also turn customers off or confuse them if you’re not careful. Below, we break down the key components to menu writing and offer a list of descriptive words for food to get you started. Words to Describe Taste The flavor of your food is what most customers focus on when they are deciding what to eat. How you present the dishes on your menu can help build anticipation, and a good menu description could even convince a hesitant customer to try something new. With this in mind, it’s important to be precise and thorough when choosing words to descri
Forecasting Sales and Break-Even Analysis
Your sales forecast sets the standards for your restaurant’s expenses, profits, and growth. If you’re unable to provide a well-thought-out forecast of your projected revenue of the first three years of operation, few investors are going to put any money into your business. Plus, calculating your financial projections helps you form realistic staffing and operational plans for your business. While creating a sales forecast and break-even analysis can sound difficult, with research and educated guessing, it can be simple and painless. What Is Sales Forecasting? Sales forecasting is a process where businesses estimate their future sales based on historical sales data, economic trends, or market analysis. Sales forecasting is important because
Restaurant Instagram Marketing
Setting up an Instagram for your restaurant not only allows you to share enticing images of your food, but it also creates a space to interact with customers before and after they leave your establishment. The best part? Much of social media is free advertising for your restaurant. Check out the tips below to utilize Instagram to the fullest. 1. Stay On Brand This goes for both your voice and aesthetic. Adhere to a certain tone in all of your posts, and create a page that encompasses your brand’s look. For example, say you operate a whiskey bar that is only open at night and has jazz performances. Your page may have a sultry look with images that feature dark wood, glasses of whiskey, and photos of the musicians. The captions might be witty
7 Restaurant Grand Opening Ideas That Actually Work
By: Ryan Gromfin
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“Bars don’t open, they launch.”
You can’t watch an episode of Bar Rescue without hearing the host give that piece of advice. I happen to agree completely, and believe that this phrase holds as much truth with restaurants as it does bars and nightclubs.
This means that you need to make a plan to really throw your new restaurant’s doors open — not just gingerly open them and hope people show up.
Plan Way Ahead
It’s understandable that amid the chaos of getting a restaurant off the ground, you don’t exactly feel like taking on another project and planning yet another Big Thing — but if your opening is to be grand, you’ve got no choice but to plan way ahead.
Grand openings are about more than just one great event — they involve getting your future community excited about your arrival, and spreading the word far and wide in as many ways as you can.
Free Resource: The Only Marketing Plan You’ll Ever Need
Paul Motenko, the former co-CEO of B.J.‘s Brewhouse, grew the company from a couple of units to a nearly billion-dollar brand with restaurants all over the world. He told me in an interview that they would send team members into a new community and hire their executive staff months before their opening.
They would also develop relationships with local charities, businesses, and the community at large, creating excitement around the opening well ahead of the doors opening for business.
The ideas below require some work, because most successful restaurants work to fit the needs of their unique customer base — your grand opening won’t be successful if all you do is mail some invitations and put a neon «OPEN» sign in your front window. Here’s one example.
The Chipotle Example
In the old days, when Chipotle would open up new locations, they would hire college-age kids to attend community events like outdoor concerts, soccer games, and markets.
They would randomly throw t-shirts, wrapped like burritos, into the crowd. The best part is that the inside the t-shirt burrito was a coupon to get a free (real) burrito when the new store opened.
This kind of community outreach and grassroots marketing is what makes for a spectacular restaurant grand opening, and a spectacular grand opening can make for a great first year.
7 Restaurant Grand Opening Ideas That Work
There are many ways to throw a grand opening, but one of the best ways to go about it is to throw several events over the course of a few weeks leading up to your big party.
Here’s a proposed timeline for the events.
1. Ask Your Friends and Family to Come By First
In the early days of your restaurant, your mission is to test out your systems, recipes, operations, and staff. Before you open up, you’ve got to find the weaknesses and fix them — and you can do this with three rounds of family and friends dinners.
The first time you actually run a service should be for your closest friends and family — a small amount of those closest to you that will not share any of your hiccups online. These visits are totally free, just one seating, with a limited menu, and there is a verbal agreement from each guest: They understand they are test subjects and are there to help your restaurant get better.
The second friends and family dinner is still free, with the same agreement, but you’ll serve the full menu in one seating.
The third friends and family dinner is usually for friends and family of the employees, so you can charge for beverages to try and make some money back, and stagger the seatings to mimic an actual service.
Depending on your complexity and size, you can do these three rounds over three days.
2. Show Vendor Appreciation
Most owners seem to forget that the people who helped you build your restaurant also live in your community and could become your best customers.
First, to state the obvious: Treat them well while you’re building or remodeling, and then throw them a party where they can bring their families and show off the work they did. In all my endeavors, my vendors and builders were always my first core group of customers. We supported them and they want to support us.
Personally, I can’t believe how few restaurants actually do this.
3. Support a Charitable Event
The third step of your opening celebration plan is to host a few parties or fundraising events for local charities. Most organizations have huge lists of locals who are supportive through donations, and you can leverage that list by offering your restaurant as a venue for a fundraising event.
You should do this because you actually want to help a charity, not just for the publicity, but if you do it right, the publicity and word of mouth marketing will also pay off in spades.
4. Host an Influencer Event
The fourth leg of your opening celebration is an event for influencers. At this point, you’ve still not opened up to the public, but you’re getting close.
This is your last chance to build up demand in your community and get potential customers excited. Reach out to every single reporter, blogger, local celebrity, social media bigshot, and public speaker you can find in your community. Throw them a party and show them a good time. Don’t expect anything in return — don’t even ask for it — but if you deliver a great experience, they will show their support.
Free Resource: Social Media for Restaurants
They’ll want to share photos and videos from the party, which is easy publicity for you and a great way to drum up excitement.